Handel und Internationales Marketing Retailing and International Marketing
Fota
Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce
Sinning
International Strategic Management of Brands and Online Firms
International Strategic Management of Brands and Online Firms
Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms’ Internationalization
Rollin
Essays on congruence theory in marketing
Essays on congruence theory in marketing
Special focus on digital products and webstores
Röding
Technology-Oriented Customer Touchpoints in Context of Services in Retailing
Technology-Oriented Customer Touchpoints in Context of Services in Retailing
A Differentiated Analysis on Social Presence and Privacy Calculus
Fota
Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce
Rollin
Essays on congruence theory in marketing
Essays on congruence theory in marketing
Special focus on digital products and webstores
Sinning
International Strategic Management of Brands and Online Firms
International Strategic Management of Brands and Online Firms
Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms' Internationalization
Röding
Technology-Oriented Customer Touchpoints in Context of Services in Retailing
Technology-Oriented Customer Touchpoints in Context of Services in Retailing
A Differentiated Analysis on Social Presence and Privacy Calculus
Wagner
Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels
Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels
Investigating the Phenomenon of Anthropomorphism and New Online Consumption Forms
Winters
An Analysis of Channel Interdependencies, Integration Services and Specific Marketing Instruments
Frentz
The Pursuit of Food Well-Being
The Pursuit of Food Well-Being
The Mechanisms Behind Consumers' Food Well-Being, and Their Relevance for Food Retailing and Marketing
Hobelsberger
Restructuring of Food Retail Markets in Countries of the Global South
Restructuring of Food Retail Markets in Countries of the Global South
The Case of Emerging Supermarkets in Dhaka, Bangladesh
Zehetner
Emotionale Intelligenz und Verkaufsperformance
Emotionale Intelligenz und Verkaufsperformance
Eine Untersuchung direkter und indirekter Effekte im Business-to-Business-Umfeld
Dorner
Advertorials versus klassische Printwerbung
Advertorials versus klassische Printwerbung
Eine Wirkungsanalyse
Schröder
The Replication of Retail Fashion Formats into Foreign Countries
The Replication of Retail Fashion Formats into Foreign Countries
A Qualitative Analysis
Huber
The Corporate Reputation of Multinational Corporations
The Corporate Reputation of Multinational Corporations
An Analysis of Consumers' Perceptions of Corporate Reputation and its Effects Across Nations
Schu
Online Growth Options for Retailers
Online Growth Options for Retailers
Three Essays on Domestic and International Growth Strategies with Online Retailing