BÜCHER VERSANDKOSTENFREI INNERHALB DEUTSCHLANDS
Strategic Orientations and Innovativeness of Multinational Corporations
A Multilevel Investigation of Consumer Perceptions and Behavioral Intentions in a Cross-National Context
Springer Gabler
ISBN 978-3-658-49018-8
Standardpreis
Bibliografische Daten
Fachbuch
Buch. Softcover
2025
27 s/w-Abbildungen.
In englischer Sprache
Umfang: xxiii, 201 S.
Format (B x L): 14,8 x 21 cm
Verlag: Springer Gabler
ISBN: 978-3-658-49018-8
Weiterführende bibliografische Daten
Das Werk ist Teil der Reihe: Handel und Internationales Marketing Retailing and International Marketing
Produktbeschreibung
Multinational corporations (MNCs) face significant challenges in a dynamic global business environment. In times of economic hardship and increased competition, innovativeness and the demonstration of key abilities are essential to the success and resilience of MNCs.
In her research, Nele Jacobs adopts a theory-based approach to examine the interplay between a firm’s perceived strategic orientations, innovativeness, special corporate abilities, and consumer responses in an international context. Furthermore, Jacobs provides valuable insights into the differences in consumer cognition and behavior caused by critical country-level boundary conditions.
In her research, Nele Jacobs adopts a theory-based approach to examine the interplay between a firm’s perceived strategic orientations, innovativeness, special corporate abilities, and consumer responses in an international context. Furthermore, Jacobs provides valuable insights into the differences in consumer cognition and behavior caused by critical country-level boundary conditions.
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