BÜCHER VERSANDKOSTENFREI INNERHALB DEUTSCHLANDS
eBook
Strategic Management of International E-Commerce Firms
A Multilevel Analysis of Geographic Scope, Foreign Direct Investments, and International Performance
Springer Gabler
ISBN 978-3-658-49680-7
Standardpreis
Bibliografische Daten
eBook. PDF
2025
XIX, 172 p. 15 illus..
In englischer Sprache
Umfang: 172 S.
Verlag: Springer Gabler
ISBN: 978-3-658-49680-7
Weiterführende bibliografische Daten
Das Werk ist Teil der Reihe: Handel und Internationales Marketing Retailing and International Marketing
Produktbeschreibung
In this book, Marius Müller explores the distinct virtual and physical internationalization strategies of today's leading international e-commerce firms. By revealing previously unknown determinants of e-commerce firms' online geographic scope, foreign direct investments, and international performance, he contributes novel insights into how these digital firms successfully coordinate their virtual and physical presence across borders. Finally, he highlights the complex interplay between these international strategies and dynamic host country factors.
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