Palgrave Studies in Practice: Global Fashion Brand Management
Bazaki / Wanick
Digitalising, Gamifying, Entrepreneuring
Lee
Leading Edge Technologies in Fashion Innovation
Leading Edge Technologies in Fashion Innovation
Product Design and Development Process from Materials to the End Products to Consumers
Massi / Turrini
The Artification of Luxury Fashion Brands
The Artification of Luxury Fashion Brands
Synergies, Contaminations, and Hybridizations
Jin / Cedrola
Fashion Branding and Communication
Fashion Branding and Communication
Core Strategies of European Luxury Brands
Jin / Cedrola
Fashion Brand Internationalization
Fashion Brand Internationalization
Opportunities and Challenges