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eBook
Fashion Brand Internationalization
Opportunities and Challenges
Palgrave Macmillan US
ISBN 978-1-137-52337-2
Standardpreis
Bibliografische Daten
eBook. PDF. Weiches DRM (Wasserzeichen)
2016
XVIII, 142 p. 16 illus. in color..
In englischer Sprache
Umfang: 142 S.
Verlag: Palgrave Macmillan US
ISBN: 978-1-137-52337-2
Weiterführende bibliografische Daten
Das Werk ist Teil der Reihe: Business and Management (R0) Palgrave Studies in Practice: Global Fashion Brand Management Business and Management
Produktbeschreibung
The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. It explores the theories and trends occurring within the fashion industry, one of the most active sectors of internationalization.
The majority of global fashion brands operate beyond their home countries, yet not much is known about the ventures that generate more than half of their revenues. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple countries and cultural backgrounds.
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