Erschienen: 01.01.2023 Abbildung von Bazaki / Wanick | Reinventing Fashion Retailing | 1. Auflage | 2023 | beck-shop.de

eBook

Neu Erschienen: 01.01.2023

Bazaki / Wanick

Reinventing Fashion Retailing

Digitalising, Gamifying, Entrepreneuring

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eBook. PDF

eBook

1st ed. 2023. 2023

XV, 140 p. 15 illus., 11 illus. in color..

In englischer Sprache

Springer International Publishing. ISBN 978-3-031-11185-3

Das Werk ist Teil der Reihe: Palgrave Studies in Practice: Global Fashion Brand Management Progress in Mathematics

Produktbeschreibung

This book provides a comprehensive overview of digital trends, innovations, and strategies in fashion retailing. As consumers adopt new technologies and ways of shopping, fashion brands are constantly looking for ways to innovate and achieve digital transformation. Combining theory with practice, the authors take a deep dive into the impact of digital technologies on fashion brands communication and social media strategies; on consumer behaviour and customer participation strategies; and on entrepreneurship and e-tailing strategies.

The book covers topics such as Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), fashion recommender systems, virtual fitting rooms, customer models, gamification, online shopping, mobile-shopping, videogames, digital media and virtual worlds. The book also explores the concepts of cocreation, storytelling and interactivity in real-life crowdfunding campaigns and in the digital world.

Bringing a cutting-edge insight into the state of the fashion business, this book will help scholars and practitioners in fashion retailing, discover how to digitalise and gamify products, services, experiences and open new enterprising avenues through innovative strategies, leadership and management.