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Vignolles / Waiguny

Advances in Advertising Research (Vol. XII)

Communicating, Designing and Consuming Authenticity and Narrative

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2023

366 S. VII, 366 p. 34 illus., 18 illus. in color..

In englischer Sprache

Springer Gabler. ISBN 978-3-658-40429-1

Das Werk ist Teil der Reihe: European Advertising Academy

Produktbeschreibung

This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research. This volume is intended to academic, professional and student readership.

About the Editors

Alexandra Vignolles is Associate Professor of Marketing at INSEEC Bordeaux and currently Dean of Academic Affairs at INSEEC MSc & MBA. Her research addresses consumer behavior, nostalgia and retrobranding. She has published in high-ranked journals.

Martin K. J. Waiguny is Professor of Consumer Behaviour and Marketing at the IMC University of Applied Sciences Krems and currently the Academic Head of the university. His research addresses mainly our behaviour with new media like games, social media, and other entertainment formats. Furthermore, he researches children's consumer behaviour. The Journal of Advertising, Media psychology, Young Consumers, Australasian Marketing Journal among others are outlets where this research is published.