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The Value of Luxury

An Emerging Perspective

Springer International Publishing

ISBN 978-3-030-51218-7

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Bibliografische Daten

eBook. PDF

2020

XXV, 431 p. 21 illus., 8 illus. in color..

In englischer Sprache

Umfang: 431 S.

Verlag: Springer International Publishing

ISBN: 978-3-030-51218-7

Weiterführende bibliografische Daten

Produktbeschreibung

What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these perceptions. Drawing on a range of disciplinary approaches, the author investigates how consumer segments differ in their perception of luxury products, and how different generations understand value. A comprehensive overview of consumer perceptions of luxury, this book is a must-read for those students and researchers interested in luxury studies.

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