The Value of Luxury
An Emerging Perspective
Springer International Publishing
ISBN 978-3-030-51218-7
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Bibliografische Daten
eBook. PDF
2020
XXV, 431 p. 21 illus., 8 illus. in color..
In englischer Sprache
Umfang: 431 S.
Verlag: Springer International Publishing
ISBN: 978-3-030-51218-7
Weiterführende bibliografische Daten
Das Werk ist Teil der Reihe: Palgrave Advances in Luxury Progress in Mathematics
Produktbeschreibung
What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these perceptions. Drawing on a range of disciplinary approaches, the author investigates how consumer segments differ in their perception of luxury products, and how different generations understand value. A comprehensive overview of consumer perceptions of luxury, this book is a must-read for those students and researchers interested in luxury studies.
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