International Series in Advanced Management Studies

Balzano / Bortoluzzi

Strategic Agility in Dynamic Business Environments

Strategic Agility in Dynamic Business Environments

Strategic Agility in Dynamic Business Environments

Unveiling Foundations, Current Perspectives, and Future Directions

Unveiling Foundations, Current Perspectives, and Future Directions

Fachbuch2024BuchSpringerISBN 978-3-031-58656-9

Magnani

Marketing in Culturally Distant Countries

Marketing in Culturally Distant Countries

Marketing in Culturally Distant Countries

Managing the 4Ps in Cross-Cultural Contexts

Managing the 4Ps in Cross-Cultural Contexts

Fachbuch2023BuchSpringerISBN 978-3-031-04834-0

Magnani

Marketing in Culturally Distant Countries

Marketing in Culturally Distant Countries

Marketing in Culturally Distant Countries

Managing the 4Ps in Cross-Cultural Contexts

Managing the 4Ps in Cross-Cultural Contexts

Fachbuch2022BuchSpringerISBN 978-3-031-04831-9

Luceri / Martinelli

Managing Sustainability

Managing Sustainability

Managing Sustainability

Perspectives From Retailing and Services

Perspectives From Retailing and Services

Fachbuch2023BuchSpringerISBN 978-3-031-12029-9

Luceri / Martinelli

Managing Sustainability

Managing Sustainability

Managing Sustainability

Perspectives From Retailing and Services

Perspectives From Retailing and Services

2022eBook (PDF mit Wasserzeichen)Springer International PublishingISBN 978-3-031-12027-5

Magnani

Marketing in Culturally Distant Countries

Marketing in Culturally Distant Countries

Marketing in Culturally Distant Countries

Managing the 4Ps in Cross-Cultural Contexts

Managing the 4Ps in Cross-Cultural Contexts

2022eBook (PDF mit Wasserzeichen)Springer International PublishingISBN 978-3-031-04832-6

Bertoldi

Entrepreneurial Essence in Family Businesses

Entrepreneurial Essence in Family Businesses

Entrepreneurial Essence in Family Businesses

Continuity in Family Capitalism

Continuity in Family Capitalism

2021eBook (PDF mit Wasserzeichen)Springer International PublishingISBN 978-3-030-63742-2

Masè

Art and Business

Art and Business

Art and Business

Perspectives on Art-based Management

Perspectives on Art-based Management

2020eBook (PDF mit Wasserzeichen)Springer International PublishingISBN 978-3-030-51769-4

Pegan / Vianelli / De Luca

International Marketing Strategy

International Marketing Strategy

International Marketing Strategy

The Country of Origin Effect on Decision-Making in Practice

The Country of Origin Effect on Decision-Making in Practice

2019eBook (PDF mit Wasserzeichen)Springer International PublishingISBN 978-3-030-33588-5

Andreini / Bettinelli

Business Model Innovation

Business Model Innovation

Business Model Innovation

From Systematic Literature Review to Future Research Directions

From Systematic Literature Review to Future Research Directions

2017eBook (PDF mit Wasserzeichen)Springer International PublishingISBN 978-3-319-53351-3

Cavallone

Marketing and Customer Loyalty

Marketing and Customer Loyalty

Marketing and Customer Loyalty

The Extra Step Approach

The Extra Step Approach

2017eBook (PDF mit Wasserzeichen)Springer International PublishingISBN 978-3-319-51991-3

Pauluzzo / Shen

Impact of Culture on Management of Foreign SMEs in China

Impact of Culture on Management of Foreign SMEs in China

Impact of Culture on Management of Foreign SMEs in China

2018eBook (PDF mit Wasserzeichen)Springer International PublishingISBN 978-3-319-77881-5

Pencarelli / Forlani

The Experience Logic as a New Perspective for Marketing Management

The Experience Logic as a New Perspective for Marketing Management

The Experience Logic as a New Perspective for Marketing Management

From Theory to Practical Applications in Different Sectors

From Theory to Practical Applications in Different Sectors

2018eBook (PDF mit Wasserzeichen)Springer International PublishingISBN 978-3-319-77550-0

Candelo

Marketing Innovations in the Automotive Industry

Marketing Innovations in the Automotive Industry

Marketing Innovations in the Automotive Industry

Meeting the Challenges of the Digital Age

Meeting the Challenges of the Digital Age

2019eBook (PDF mit Wasserzeichen)Springer International PublishingISBN 978-3-030-15999-3

Cobelli

Innovation in Community-Based Private Practices Through eHealth

Innovation in Community-Based Private Practices Through eHealth

Innovation in Community-Based Private Practices Through eHealth

A Business Management Perspective

A Business Management Perspective

2020eBook (PDF mit Wasserzeichen)Springer International PublishingISBN 978-3-030-48177-3