Developments in Marketing Science: Proceedings of the Academy of Marketing Science

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Pantoja / Wu / Krey

Enlightened Marketing in Challenging Times

Enlightened Marketing in Challenging Times

Proceedings of the 2019 AMS World Marketing Congress (WMC)

1st ed. 2020

128,39 €

lieferbar ca. 10 Tage als Sonderdruck ohne Rückgaberecht

Ankündigung

Pantoja / Wu

From Micro to Macro: Dealing with Uncertainties in the Global Marketplace

From Micro to Macro: Dealing with Uncertainties in the Global Marketplace

Proceedings of the 2020 Academy of Marketing Science Conference

1st ed. 2022

ca. 213,99 €

vorbestellbar, wir liefern bei Erscheinen (Erscheint vsl. Januar 2022)

Wu / Pantoja / Krey

Marketing Opportunities and Challenges in a Changing Global Marketplace

Marketing Opportunities and Challenges in a Changing Global Marketplace

Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference

1st ed. 2020

171,19 €

lieferbar ca. 10 Tage als Sonderdruck ohne Rückgaberecht

Pantoja / Wu / Krey

Enlightened Marketing in Challenging Times

Enlightened Marketing in Challenging Times

Proceedings of the 2019 AMS World Marketing Congress (WMC)

1st ed. 2020

171,19 €

lieferbar ca. 10 Tage als Sonderdruck ohne Rückgaberecht

Obal / Krey / Bushardt

Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era

Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era

Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference

Softcover reprint of the original 1st ed. 2016

213,99 €

lieferbar ca. 10 Tage als Sonderdruck ohne Rückgaberecht

Groza / Ragland

Marketing Challenges in a Turbulent Business Environment

Marketing Challenges in a Turbulent Business Environment

Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress

Softcover reprint of the original 1st ed. 2016

165,84 €

lieferbar ca. 10 Tage als Sonderdruck ohne Rückgaberecht

Krey / Rossi

Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces

Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces

Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference

1st ed. 2018

353,09 €

lieferbar ca. 10 Tage als Sonderdruck ohne Rückgaberecht

Rossi / Krey

Finding New Ways to Engage and Satisfy Global Customers

Finding New Ways to Engage and Satisfy Global Customers

Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)

1st ed. 2019

320,99 €

lieferbar (3-5 Tage)

Krey / Rossi

Back to the Future: Using Marketing Basics to Provide Customer Value

Back to the Future: Using Marketing Basics to Provide Customer Value

Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference

2018

213,99 €

lieferbar (3-5 Tage)

Rossi / Krey

Marketing Transformation: Marketing Practice in an Ever Changing World

Marketing Transformation: Marketing Practice in an Ever Changing World

Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)

1st ed. 2018

213,99 €

lieferbar ca. 10 Tage als Sonderdruck ohne Rückgaberecht

Petruzzellis / Winer

Rediscovering the Essentiality of Marketing

Rediscovering the Essentiality of Marketing

Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress

Softcover reprint of the original 1st ed. 2016

171,19 €

lieferbar ca. 10 Tage als Sonderdruck ohne Rückgaberecht

Kim

Celebrating America's Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?

Celebrating America's Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?

Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference

Softcover reprint of the original 1st ed. 2016

181,89 €

lieferbar ca. 10 Tage als Sonderdruck ohne Rückgaberecht

Campbell

The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

Proceedings of the 2011 World Marketing Congress

Softcover reprint of the original 1st ed. 2017

299,59 €

lieferbar ca. 10 Tage als Sonderdruck ohne Rückgaberecht

Stieler

Creating Marketing Magic and Innovative Future Marketing Trends

Creating Marketing Magic and Innovative Future Marketing Trends

Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference

Softcover reprint of the original 1st ed. 2017

341,33 €

lieferbar ca. 10 Tage als Sonderdruck ohne Rückgaberecht

Rossi

Marketing at the Confluence between Entertainment and Analytics

Marketing at the Confluence between Entertainment and Analytics

Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress

Softcover reprint of the original 1st ed. 2017

266,43 €

lieferbar ca. 10 Tage als Sonderdruck ohne Rückgaberecht

Krey / Rossi

Back to the Future: Using Marketing Basics to Provide Customer Value

Back to the Future: Using Marketing Basics to Provide Customer Value

Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference

Softcover reprint of the original 1st ed. 2018

213,99 €

lieferbar ca. 10 Tage als Sonderdruck ohne Rückgaberecht

Rossi / Krey

Marketing Transformation: Marketing Practice in an Ever Changing World

Marketing Transformation: Marketing Practice in an Ever Changing World

Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)

Softcover reprint of the original 1st ed. 2018

213,99 €

lieferbar ca. 10 Tage als Sonderdruck ohne Rückgaberecht

Rossi

Marketing at the Confluence between Entertainment and Analytics

Marketing at the Confluence between Entertainment and Analytics

Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress. Volume 1 und 2

374,49 €

lieferbar (3-5 Tage)

Bellur

The 1980's: A Decade of Marketing Challenges

The 1980's: A Decade of Marketing Challenges

Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference

Softcover reprint of the original 1st ed. 2015

139,09 €

lieferbar ca. 10 Tage als Sonderdruck ohne Rückgaberecht

181,89 €

lieferbar ca. 10 Tage als Sonderdruck ohne Rückgaberecht

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