Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Jeseo / Allen

Bringing the Soul Back to Marketing

Bringing the Soul Back to Marketing

Bringing the Soul Back to Marketing

Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11–14, 2023

Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11–14, 2023

Fachbuch2024BuchSpringerISBN 978-3-031-53285-6

Jochims / Allen

Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs

Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs

Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs

Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA

Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA

Fachbuch2024BuchSpringerISBN 978-3-031-24689-0

Jeseo / Allen

Welcome to The New Normal: Life After The Chaos

Welcome to The New Normal: Life After The Chaos

Welcome to The New Normal: Life After The Chaos

Proceedings of the 2023 AMS Annual Conference, New Orleans, LA, USA, May 17–19, 2023

Proceedings of the 2023 AMS Annual Conference, New Orleans, LA, USA, May 17–19, 2023

Fachbuch2024BuchSpringerISBN 978-3-031-49038-5

Allen / Jochims / Wu

Celebrating the Past and Future of Marketing and Discovery with Social Impact

Celebrating the Past and Future of Marketing and Discovery with Social Impact

Celebrating the Past and Future of Marketing and Discovery with Social Impact

2021 AMS Virtual Annual Conference and World Marketing Congress

2021 AMS Virtual Annual Conference and World Marketing Congress

Fachbuch2023BuchSpringerISBN 978-3-030-95348-5

Jeseo / Allen

Bringing the Soul Back to Marketing

Bringing the Soul Back to Marketing

Bringing the Soul Back to Marketing

Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023

Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023

2024eBook (PDF mit Wasserzeichen)Springer Nature SwitzerlandISBN 978-3-031-53286-3

Jeseo / Allen

Welcome to The New Normal: Life After The Chaos

Welcome to The New Normal: Life After The Chaos

Welcome to The New Normal: Life After The Chaos

Proceedings of the 2023 AMS Annual Conference, New Orleans, LA, USA, May 17-19, 2023

Proceedings of the 2023 AMS Annual Conference, New Orleans, LA, USA, May 17-19, 2023

2024eBook (PDF mit Wasserzeichen)Springer International PublishingISBN 978-3-031-49039-2

Allen / Jochims / Wu

Celebrating the Past and Future of Marketing and Discovery with Social Impact

Celebrating the Past and Future of Marketing and Discovery with Social Impact

Celebrating the Past and Future of Marketing and Discovery with Social Impact

2021 AMS Virtual Annual Conference and World Marketing Congress

2021 AMS Virtual Annual Conference and World Marketing Congress

Fachbuch2022BuchSpringerISBN 978-3-030-95345-4

Jochims / Allen

Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs

Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs

Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs

Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA

Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA

Fachbuch2023BuchSpringerISBN 978-3-031-24686-9

Pantoja / Wu

From Micro to Macro: Dealing with Uncertainties in the Global Marketplace

From Micro to Macro: Dealing with Uncertainties in the Global Marketplace

From Micro to Macro: Dealing with Uncertainties in the Global Marketplace

Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference

Fachbuch2023BuchSpringerISBN 978-3-030-89885-4

Allen / Jochims / Wu

Celebrating the Past and Future of Marketing and Discovery with Social Impact

Celebrating the Past and Future of Marketing and Discovery with Social Impact

Celebrating the Past and Future of Marketing and Discovery with Social Impact

2021 AMS Virtual Annual Conference and World Marketing Congress

2021 AMS Virtual Annual Conference and World Marketing Congress

2022eBook (PDF mit Wasserzeichen)Springer International PublishingISBN 978-3-030-95346-1

Jochims / Allen

Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs

Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs

Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs

Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA

Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA

2023eBook (PDF mit Wasserzeichen)Springer International PublishingISBN 978-3-031-24687-6

Pantoja / Wu

From Micro to Macro: Dealing with Uncertainties in the Global Marketplace

From Micro to Macro: Dealing with Uncertainties in the Global Marketplace

From Micro to Macro: Dealing with Uncertainties in the Global Marketplace

Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference

2022eBook (PDF mit Wasserzeichen)Springer International PublishingISBN 978-3-030-89883-0

Wu / Pantoja / Krey

Marketing Opportunities and Challenges in a Changing Global Marketplace

Marketing Opportunities and Challenges in a Changing Global Marketplace

Marketing Opportunities and Challenges in a Changing Global Marketplace

Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference

2020eBook (PDF mit Wasserzeichen)Springer International PublishingISBN 978-3-030-39165-2

Pantoja / Wu / Krey

Enlightened Marketing in Challenging Times

Enlightened Marketing in Challenging Times

Enlightened Marketing in Challenging Times

Proceedings of the 2019 AMS World Marketing Congress (WMC)

Proceedings of the 2019 AMS World Marketing Congress (WMC)

2020eBook (PDF mit Wasserzeichen)Springer International PublishingISBN 978-3-030-42545-6

Levy / Grewal

Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

2015eBook (PDF mit Wasserzeichen)Springer International PublishingISBN 978-3-319-13159-7

Moore

New Meanings for Marketing in a New Millennium

New Meanings for Marketing in a New Millennium

New Meanings for Marketing in a New Millennium

Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference

2014eBook (PDF mit Wasserzeichen)Springer International PublishingISBN 978-3-319-11927-4

Campbell

Marketing in Transition: Scarcity, Globalism, & Sustainability

Marketing in Transition: Scarcity, Globalism, & Sustainability

Marketing in Transition: Scarcity, Globalism, & Sustainability

Proceedings of the 2009 World Marketing Congress

Proceedings of the 2009 World Marketing Congress

2015eBook (PDF mit Wasserzeichen)Springer International PublishingISBN 978-3-319-18687-0

Manrai / Meadow

Global Perspectives in Marketing for the 21st Century

Global Perspectives in Marketing for the 21st Century

Global Perspectives in Marketing for the 21st Century

Proceedings of the 1999 World Marketing Congress

Proceedings of the 1999 World Marketing Congress

2015eBook (PDF mit Wasserzeichen)Springer International PublishingISBN 978-3-319-17356-6

Gomes

Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference

2015eBook (PDF mit Wasserzeichen)Springer International PublishingISBN 978-3-319-13147-4

Sharma

Cultural Perspectives in a Global Marketplace

Cultural Perspectives in a Global Marketplace

Cultural Perspectives in a Global Marketplace

Proceedings of the 2010 Cultural Perspectives in Marketing Conference

Proceedings of the 2010 Cultural Perspectives in Marketing Conference

2015eBook (PDF mit Wasserzeichen)Springer International PublishingISBN 978-3-319-18696-2