European Advertising Academy

Gunina / Waiguny

Advances in Advertising Research XIII

Advances in Advertising Research XIII

Advances in Advertising Research XIII

Frontiers of Advertising: Re-considering Its Shapes and Forms

Frontiers of Advertising: Re-considering Its Shapes and Forms

Fachbuch2024BuchSpringer GablerISBN 978-3-658-43935-4

Waiguny / Vignolles

Advances in Advertising Research (Vol. XII)

Advances in Advertising Research (Vol. XII)

Advances in Advertising Research (Vol. XII)

Communicating, Designing and Consuming Authenticity and Narrative

Communicating, Designing and Consuming Authenticity and Narrative

2024BuchSpringer GablerISBN 978-3-658-40431-4

Vignolles / Waiguny

Advances in Advertising Research XIV

Advances in Advertising Research XIV

Advances in Advertising Research XIV

Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability

Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability

Fachbuch2024BuchSpringer GablerISBN 978-3-658-44712-0

Vignolles / Waiguny

Advances in Advertising Research (Vol. XII)

Advances in Advertising Research (Vol. XII)

Advances in Advertising Research (Vol. XII)

Communicating, Designing and Consuming Authenticity and Narrative

Communicating, Designing and Consuming Authenticity and Narrative

Fachbuch2023BuchSpringer GablerISBN 978-3-658-40428-4

Vignolles / Waiguny

Advances in Advertising Research (Vol. XII)

Advances in Advertising Research (Vol. XII)

Advances in Advertising Research (Vol. XII)

Communicating, Designing and Consuming Authenticity and Narrative

Communicating, Designing and Consuming Authenticity and Narrative

2023eBook (PDF mit Wasserzeichen)Springer GablerISBN 978-3-658-40429-1

Waiguny / Rosengren

Advances in Advertising Research (Vol. XI)

Advances in Advertising Research (Vol. XI)

Advances in Advertising Research (Vol. XI)

Designing and Communicating Experience

Designing and Communicating Experience

2021eBook (PDF mit Wasserzeichen)Springer GablerISBN 978-3-658-32201-4

Banks / De Pelsmacker / Okazaki

Advances in Advertising Research (Vol. V)

Advances in Advertising Research (Vol. V)

Advances in Advertising Research (Vol. V)

Extending the Boundaries of Advertising

Extending the Boundaries of Advertising

2014eBook (PDF mit Wasserzeichen)Springer GablerISBN 978-3-658-08132-4

Christodoulides / Stathopoulou / Eisend

Advances in Advertising Research (Vol. VII)

Advances in Advertising Research (Vol. VII)

Advances in Advertising Research (Vol. VII)

Bridging the Gap between Advertising Academia and Practice

Bridging the Gap between Advertising Academia and Practice

2016eBook (PDF mit Wasserzeichen)Springer GablerISBN 978-3-658-15220-8

Zabkar / Eisend

Advances in Advertising Research VIII

Advances in Advertising Research VIII

Advances in Advertising Research VIII

Challenges in an Age of Dis-Engagement

Challenges in an Age of Dis-Engagement

2017eBook (PDF mit Wasserzeichen)Springer GablerISBN 978-3-658-18731-6

Verlegh / Voorveld / Eisend

Advances in Advertising Research (Vol. VI)

Advances in Advertising Research (Vol. VI)

Advances in Advertising Research (Vol. VI)

The Digital, the Classic, the Subtle, and the Alternative

The Digital, the Classic, the Subtle, and the Alternative

2015eBook (PDF mit Wasserzeichen)Springer GablerISBN 978-3-658-10558-7

Cauberghe / Hudders / Eisend

Advances in Advertising Research IX

Advances in Advertising Research IX

Advances in Advertising Research IX

Power to Consumers

Power to Consumers

2018eBook (PDF mit Wasserzeichen)Springer GablerISBN 978-3-658-22681-7

Bigne / Rosengren

Advances in Advertising Research X

Advances in Advertising Research X

Advances in Advertising Research X

Multiple Touchpoints in Brand Communication

Multiple Touchpoints in Brand Communication

2019eBook (PDF mit Wasserzeichen)Springer GablerISBN 978-3-658-24878-9