BÜCHER VERSANDKOSTENFREI INNERHALB DEUTSCHLANDS
Persuasion in Your Life
4. Auflage
Taylor & Francis Ltd
ISBN 978-1-00-386311-3
Standardpreis
Bibliografische Daten
Buch. Hardcover
4. Auflage. 2026
64 s/w-Abbildungen, 37 s/w-Fotos, 27 s/w-Zeichnungen, 54 s/w-Tabelle.
Umfang: 360 S.
Format (B x L): 17.8 x 25.4 cm
Verlag: Taylor & Francis Ltd
ISBN: 978-1-00-386311-3
Produktbeschreibung
Thoroughly updated, this accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts.
Through its use of rhetoric, psychology, and social scientific research, this book helps readers understand, analyze, and use persuasion in their lives and careers without overwhelming them. It explores techniques of verbal and visual persuasion for use in business and professional communication, health communication, and everyday life, as well as expanded coverage of persuasion in social movements and social advocacy. This new edition pays greater attention throughout to ethical considerations and includes discussions of artificial intelligence, robotics, data analytics, and new forms of social media.
This textbook is a student-friendly introduction suitable for use in undergraduate courses in persuasion, health communication, and business communication.
Online resources include an Instructor’s Manual, test bank, PowerPoint slides and glossary. They are available at www.routledge.com/cw/wahl.
Through its use of rhetoric, psychology, and social scientific research, this book helps readers understand, analyze, and use persuasion in their lives and careers without overwhelming them. It explores techniques of verbal and visual persuasion for use in business and professional communication, health communication, and everyday life, as well as expanded coverage of persuasion in social movements and social advocacy. This new edition pays greater attention throughout to ethical considerations and includes discussions of artificial intelligence, robotics, data analytics, and new forms of social media.
This textbook is a student-friendly introduction suitable for use in undergraduate courses in persuasion, health communication, and business communication.
Online resources include an Instructor’s Manual, test bank, PowerPoint slides and glossary. They are available at www.routledge.com/cw/wahl.
Autorinnen und Autoren
Produktsicherheit
Hersteller
Libri GmbH
Europaallee 1
36244 Bad Hersfeld, DE
gpsr@libri.de
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