BÜCHER VERSANDKOSTENFREI INNERHALB DEUTSCHLANDS
eBook
Advances in Digital Marketing and eCommerce
Fifth International Conference, 2024
Springer International Publishing
ISBN 978-3-031-62135-2
Standardpreis
Bibliografische Daten
eBook. PDF. Weiches DRM (Wasserzeichen)
2024
IX, 318 p. 54 illus., 41 illus. in color..
In englischer Sprache
Umfang: 318 S.
Verlag: Springer International Publishing
ISBN: 978-3-031-62135-2
Weiterführende bibliografische Daten
Das Werk ist Teil der Reihe: Springer Proceedings in Business and Economics Business and Management (R0) Business and Management
Produktbeschreibung
The Digital Marketing and eCommerce Conference brings together leading researchers and scholars to exchange and share their experiences and findings on all aspects of ecommerce and digital marketing.
This volume presents the proceedings of the 2024 edition. Showcasing a range of original theoretical and methodological approaches, they address such diverse areas of application as social media; digital nudging; digital luxury; trends; crowdfunding; virtual reality (VR), augmented reality (AR) and the metaverse; generative artificial intelligence (AI); green ecommerce; environmental, social, and corporate governance (ESG); electronic word-of-mouth (eWOM); gamification; text mining; customer journey; and private label brands.
Autorinnen und Autoren
Produktsicherheit
Hersteller
Springer Nature Customer Service Center GmbH
ProductSafety@springernature.com
Rezensionen
