BÜCHER VERSANDKOSTENFREI INNERHALB DEUTSCHLANDS
Advances in Digital Marketing and eCommerce
Fifth International Conference, 2024
Springer
ISBN 978-3-031-62134-5
Standardpreis
Bibliografische Daten
Fachbuch
Buch. Hardcover
2024
13 s/w-Abbildungen, 41 Farbabbildungen.
In englischer Sprache
Umfang: ix, 318 S.
Format (B x L): 15,5 x 23,5 cm
Verlag: Springer
ISBN: 978-3-031-62134-5
Weiterführende bibliografische Daten
Das Werk ist Teil der Reihe: Springer Proceedings in Business and Economics
Produktbeschreibung
The Digital Marketing and eCommerce Conference brings together leading researchers and scholars to exchange and share their experiences and findings on all aspects of ecommerce and digital marketing.
This volume presents the proceedings of the 2024 edition. Showcasing a range of original theoretical and methodological approaches, they address such diverse areas of application as social media; digital nudging; digital luxury; trends; crowdfunding; virtual reality (VR), augmented reality (AR) and the metaverse; generative artificial intelligence (AI); green ecommerce; environmental, social, and corporate governance (ESG); electronic word-of-mouth (eWOM); gamification; text mining; customer journey; and private label brands.
Autorinnen und Autoren
Kundeninformationen
Provides the latest insights on developing business models for the digital marketing landscape Focuses on the evolution of social media as a marketing strategy Highlights latest research advances in ecommerce
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