BÜCHER VERSANDKOSTENFREI INNERHALB DEUTSCHLANDS
Creating Loyalty in Youth Travel
How Travel Brands and Destinations Can Build Lifelong Relationships
KOGAN PAGE
ISBN 978-1-398-62063-6
Standardpreis
Bibliografische Daten
Fachbuch
Buch. Softcover
2025
In englischer Sprache
Umfang: 256 S.
Format (B x L): 15,6 x 23,4 cm
Gewicht: 402
Verlag: KOGAN PAGE
ISBN: 978-1-398-62063-6
Produktbeschreibung
How can senior travel leaders unlock lifelong value by building loyalty among youth travellers?
Creating Loyalty in Youth Travel provides a strategic guide for executives aiming to capitalize on this vital market segment. Written by Stephen Lowy, an expert in youth travel, this book offers proven tools and data-driven models to help tourism and hospitality leaders develop long-term, emotionally resonant relationships with young travellers, transforming them into lifelong customers and advocates.
You'll learn how to:
- Analyze youth traveller segments from backpackers to mobility workers
- Implement strategies that prioritize early engagement and sustained loyalty
- Leverage insights from expert interviews with leaders at Marriott and Tourism Australia
- Evaluate financial impact and ROI of targeting youth travel markets
- Integrate youth loyalty into broader organizational strategy for sustainable growth
Equip your organization with the frameworks and leadership insights needed to deliver impactful, long-term results in a competitive travel landscape.
Themes include: Youth travel loyalty, tourism strategy, customer lifecycle, financial impact, leadership, data-driven marketing, industry insights
Creating Loyalty in Youth Travel provides a strategic guide for executives aiming to capitalize on this vital market segment. Written by Stephen Lowy, an expert in youth travel, this book offers proven tools and data-driven models to help tourism and hospitality leaders develop long-term, emotionally resonant relationships with young travellers, transforming them into lifelong customers and advocates.
You'll learn how to:
- Analyze youth traveller segments from backpackers to mobility workers
- Implement strategies that prioritize early engagement and sustained loyalty
- Leverage insights from expert interviews with leaders at Marriott and Tourism Australia
- Evaluate financial impact and ROI of targeting youth travel markets
- Integrate youth loyalty into broader organizational strategy for sustainable growth
Equip your organization with the frameworks and leadership insights needed to deliver impactful, long-term results in a competitive travel landscape.
Themes include: Youth travel loyalty, tourism strategy, customer lifecycle, financial impact, leadership, data-driven marketing, industry insights
Autorinnen und Autoren
Produktsicherheit
Hersteller
Libri GmbH
Europaallee 1
36244 Bad Hersfeld, DE
gpsr@libri.de
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