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Advances in Advertising Research XV
Moving Forward, Looking Back: Advertising in the Advent of AI
Springer Gabler
ISBN 978-3-658-49113-0
Standardpreis
Bibliografische Daten
Fachbuch
Buch. Hardcover
2026
31 s/w-Abbildungen, 32 Farbabbildungen.
In englischer Sprache
Umfang: xiii, 363 S.
Format (B x L): 14,8 x 21 cm
Verlag: Springer Gabler
ISBN: 978-3-658-49113-0
Weiterführende bibliografische Daten
Das Werk ist Teil der Reihe: European Advertising Academy
Produktbeschreibung
The fifteenth volume of Advances in Advertising Research presents 24 top papers from the 22nd ICORIA conference in Greece, hosted by Aristotle University of Thessaloniki and the University of Macedonia. Selected from over 135 global contributions, it discusses AI-driven ads, transparency, emotional storytelling, ethical advertising and psychological ad impact, offering valuable insights for researchers and practitioners, in advertising, communication and media management.
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