BÜCHER VERSANDKOSTENFREI INNERHALB DEUTSCHLANDS
Strategic CEO Communication
Taylor & Francis Ltd
ISBN 978-1-03-272554-3
Standardpreis
Bibliografische Daten
Buch. Softcover
2026
1 s/w-Abbildung, 1 s/w-Zeichnung.
Umfang: 180 S.
Format (B x L): 15.2 x 22.9 cm
Verlag: Taylor & Francis Ltd
ISBN: 978-1-03-272554-3
Produktbeschreibung
A comprehensive, research-based guide to CEO communication, this book shows how CEOs can communicate strategically, ethically, and effectively with external and internal stakeholders.
Strategic CEO Communication is informed by communication theory and research insights from public relations and strategic communication scholarship to help readers build relationships, improve corporate reputation, and ensure ethical business practices in rapidly changing business, social, and media environments. It covers topics such as corporate reputation, leadership, internal communication, CEO activism, crisis management, ethics, and social media and the growing role of emerging technologies. It offers insight into how leaders can engage employees while meeting public expectations for corporate responsibility, diversity and inclusion, and sustainability.
Ideal for advanced undergraduates and graduate students of leadership, management, and organizational communication in public relations, communication, or management programs as well as corporate leaders seeking research-informed guidance on effective communication for strategic success.
Strategic CEO Communication is informed by communication theory and research insights from public relations and strategic communication scholarship to help readers build relationships, improve corporate reputation, and ensure ethical business practices in rapidly changing business, social, and media environments. It covers topics such as corporate reputation, leadership, internal communication, CEO activism, crisis management, ethics, and social media and the growing role of emerging technologies. It offers insight into how leaders can engage employees while meeting public expectations for corporate responsibility, diversity and inclusion, and sustainability.
Ideal for advanced undergraduates and graduate students of leadership, management, and organizational communication in public relations, communication, or management programs as well as corporate leaders seeking research-informed guidance on effective communication for strategic success.
Autorinnen und Autoren
Produktsicherheit
Hersteller
Libri GmbH
Europaallee 1
36244 Bad Hersfeld, DE
gpsr@libri.de
Rezensionen
