Neu Erschienen: 02.04.2024 Grafik für das Drucken der Seite Abbildung von Yang / Tan | Chinese Electric Vehicle Trailblazers | 1. Auflage | 2024 |

Yang / Tan / Gu

Chinese Electric Vehicle Trailblazers

Navigating the Future of Car Manufacturing

lieferbar ca. 10 Tage als Sonderdruck ohne Rückgaberecht

42.79 €

Preisangaben inkl. MwSt. Abhängig von der Lieferadresse kann die MwSt. an der Kasse variieren. Weitere Informationen


Buch. Softcover


148 S.

In englischer Sprache

Springer International Publishing. ISBN 978-3-031-25147-4

Format (B x L): 14.8 x 21 cm

Gewicht: 202 g

Das Werk ist Teil der Reihe: Business Guides on the Go


From business models to unique selling propositions, from product offerings to sales, marketing and pricing strategies, this book reveals what sets Chinese electric car manufacturers apart from their Western counterparts. Chinese automakers are gradually establishing themselves as the new trendsetters in the automotive industry as they make technological advances in various fields, especially in electric vehicles. As more of them look overseas for opportunities, especially in the European market, it is time for the local players to better understand who they are up against and take steps to keep up with the rapid growth of their Far Eastern competitors. Based on Simon-Kucher¿s project experience, this book shows what is going on behind the Great Wall, informs readers about the latest technological trends and advances in China, and offers suggestions on what Chinese newcomers should bring with them when they come to town. Sharing valuable insights for all readerswith an interest in the electric vehicle (EV) industry, this book will be particularly relevant for managers and decision-makers at Western OEMs, suppliers, and other relevant players in the automotive industry.

Topseller & Empfehlungen für Sie

Ihre zuletzt angesehenen Produkte


  • Rezensionen

    Dieses Set enthält folgende Produkte:
      Auch in folgendem Set erhältlich:
      • nach oben

        Ihre Daten werden geladen ...