Wong

The Art of Design Strategy

Tracing the Future of Design Innovation

Apress

ISBN 9798868805523

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46,99 €

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auch verfügbar als Buch (Softcover) für 48,14 €

Bibliografische Daten

eBook. PDF

2025

XXXIII, 241 p. 48 illus., 40 illus. in color..

In englischer Sprache

Umfang: 241 S.

Verlag: Apress

ISBN: 9798868805523

Weiterführende bibliografische Daten

Das Werk ist Teil der Reihe: Design Thinking

auch verfügbar als Buch (Softcover) für 48,14 €

Produktbeschreibung

Although business leaders and designers may appear to have different objectives, they actually share a common goal: ensuring the long-term success and profitability of their organization. This book highlights the shared objective, examining the progression of Design Strategy to bridge the gap between design practice and executive decision-making. Featuring the TRACES framework, it aligns design initiatives with overarching business goals, enhancing design-led strategies.

The topic is a timely one. A recent article published by FastCompany has touched a nerve among design leaders, highlighting the urgent challenges and anxieties they face about the future of design. It's sparked a conversation on the need for a new direction within the industry. As we stand on the precipice of the next design shift and design leaders ponder their next steps, The Art of Design Strategy offers a much-needed perspective, providing insights on how to elevate design to a strategic level and secure its place at the heart of business innovation.

You will:

  • Understand the key principles of design strategy and management.
  • Build a design-led work culture within your organization.
  • Examine the TRACES framework to align design initiatives with your business goals.
  • Gain deeper insights of the future landscape of the design industry.

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