BÜCHER VERSANDKOSTENFREI INNERHALB DEUTSCHLANDS
How to Write a Marketing Plan
Define Your Strategy, Plan Effectively and Reach Your Marketing Goals
8. Auflage
Kogan Page
ISBN 978-1-398-61973-9
Standardpreis
Bibliografische Daten
Fachbuch
Buch. Softcover
8. Auflage. 2025
In englischer Sprache
Format (B x L): 13.6 x 21.2 cm
Gewicht: 244
Verlag: Kogan Page
ISBN: 978-1-398-61973-9
Produktbeschreibung
A strong marketing plan can turn a great idea into lasting success.
How to Write a Marketing Plan is your step-by-step guide to creating a clear, effective and results-driven plan. Learn how to carry out a marketing audit, set objectives, manage budgets and build campaigns that deliver measurable impact. You'll also discover how to use digital tools, from email and social media to mobile marketing and web analytics, to reach the right audience at the right time.
Written by leading marketing expert, John Westwood, this updated edition is packed with practical exercises, templates and top tips to help you present and implement your plan with confidence. Complete with summaries and a detailed sample plan, it's the essential guide for anyone who wants to boost their brand or business.
How to Write a Marketing Plan is your step-by-step guide to creating a clear, effective and results-driven plan. Learn how to carry out a marketing audit, set objectives, manage budgets and build campaigns that deliver measurable impact. You'll also discover how to use digital tools, from email and social media to mobile marketing and web analytics, to reach the right audience at the right time.
Written by leading marketing expert, John Westwood, this updated edition is packed with practical exercises, templates and top tips to help you present and implement your plan with confidence. Complete with summaries and a detailed sample plan, it's the essential guide for anyone who wants to boost their brand or business.
Autorinnen und Autoren
Produktsicherheit
Hersteller
Libri GmbH
Europaallee 1
36244 Bad Hersfeld, DE
gpsr@libri.de
Rezensionen
