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The Practical Guide to Digital Transformation

Use Technology to Improve Your Business

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ca. 36,50 €

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Buch. Softcover

2nd edition. 2026

256 S.

In englischer Sprache

KOGAN PAGE. ISBN 978-1-398-62392-7

Format (B x L): 15.6 x 23.4 cm

Produktbeschreibung

In every organization, digital transformation is a key activity to ensure you are keeping up with your competitors. However, plenty of organizations have failed to take advantage of the business improvement that technology can offer.

The Practical Guide to Digital Transformation provides the essentials for mid to senior-career business professionals to improve their organization's outcomes through technology. A productive digital transformation requires an effective digital strategy, the right culture, change management, the ability to stimulate innovation and the knowledge of where to upskill and when to bring in new talent. This book covers each of these factors and more by breaking the process down into 19 easy-to-follow and practical steps.

This updated second edition includes two new chapters on the potentials and challenges of AI and quantum computing as well as an increased focus on the ethics and sustainability of technology. Every chapter includes a real-world example of an organization being digitally transformed along with advice on putting the principles into action and key tips. Quickly grasp the principles of a successful digital transformation with this essential step-by-step guide.

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