Wang Guenier / Zhang

Chinese Business Negotiation

Art and Strategy

Jetzt vorbestellen! Wir liefern bei Erscheinen (Erscheint vsl. Oktober 2025)

ca. 184,50 €

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Buch. Hardcover

2025

132 S. 13 s/w-Abbildungen, 13 s/w-Zeichnungen, 4 s/w-Tabelle.

In englischer Sprache

Taylor & Francis Ltd. ISBN 978-1-04-104760-5

Format (B x L): 15.6 x 23.4 cm

Produktbeschreibung

Chinese Business Negotiation offers readers a comprehensive insight into Chinese negotiation principles, shaped by centuries of cultural tradition and contemporary global business dynamics. Unlike competitive or zero-sum approaches, Chinese negotiation emphasizes harmony, trust, and long-term partnerships. This book introduces key concepts such as Shi (strategic advantage through interdependence), ethical wealth-seeking, and human-centered, empathy-driven communication.

Structured across nine chapters, the book blends historical wisdom with modern business applications, providing practical frameworks for navigating cross-cultural negotiations. Readers will gain an understanding of strategic planning, flexible adaptation, and balanced communication in high-stakes deal-making. Case studies— including Lenovo’s acquisition of IBM’s PC division, SANY’s acquisition of Germany’s Putzmeister, Midea’s acquisition of KUKA Robotics, and Tesla’s negotiations in China— illustrate how these principles drive success in real-world scenarios.

This book serves as a valuable resource for business professionals, scholars, and policymakers seeking to deepen their understanding of Chinese negotiation culture. By bridging Eastern and Western approaches, it equips readers with the tools to foster cooperative, mutually beneficial agreements in an increasingly interconnected world.

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