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Valentini

Public Relations

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eBook. PDF

eBook

2019

650 S.

In englischer Sprache

De Gruyter. ISBN 978-3-11-055425-0

Das Werk ist Teil der Reihe: Handbooks of Communication Science

Produktbeschreibung

This volume offers a compilation of key classical public relations theories and theories for public relations as well as key models and concepts. These will be presented, explained and critically discussed to offer the reader an understanding of the theoretical and practical contribution of public relations as an applied communication science.