Mobile In-App Advertising Strategies

“Mobile In-App Advertising Strategies” explores the rapidly growing field of mobile in-app advertising, providing a comprehensive analysis of the roles, goals, and strategies of key participants in the ecosystem, including app publishers, advertisers, and ad networks. With a focus on an integrated effectiveness framework, the book examines how factors like ad space size, position, and timing influence ad success. It offers practical insights supported by empirical data and case studies, helping stakeholders optimize their campaigns for better outcomes, higher revenue, and an improved user experience.