Journal of China Marketing Volume 6 (2)

The Journal of China Marketing is a double-blind peer reviewed referral journal that serves to establish a global forum for practitioners and academicians from diverse disciplines to share and exchange their thoughts. It is the successor of the International Journal of China Marketing.

China, with its increasingly globalized economy, is experiencing dramatic political, economic, social, cultural, and technological changes, and presents new challenges to marketing practitioners and theorists. In this context, it is necessary to have a journal that focuses on studying and providing solutions to the marketing problems related to China, which are faced by all kinds of organizations, from small and medium-sized companies to larger corporations, and from Chinese companies exploring foreign markets to global companies exploring China’s market.

The journal is dedicated to advancing and disseminating marketing practices and theories by publishing the results of the latest studies on marketing related to China for an audience of specialists, practitioners and students all over the world.