The Evolution of Luxury Brands, Volume II
Society, Technology, and Context
Palgrave Macmillan UK
ISBN 978-3-031-96679-8
Standardpreis
Bibliografische Daten
Fachbuch
Buch. Hardcover
2025
50 s/w-Abbildungen.
In englischer Sprache
Umfang: xxii, 368 S.
Format (B x L): 14,8 x 21 cm
Verlag: Palgrave Macmillan UK
ISBN: 978-3-031-96679-8
Weiterführende bibliografische Daten
Das Werk ist Teil der Reihe: Palgrave Studies in Cross-Disciplinary Business Research, In Association with EuroMed Academy of Business
Produktbeschreibung
This second part of a two-volume collection focuses on the context of luxury brands, including the impact and evolution of their social, cultural and technological aspects. It delves into transformational changes shaping luxury brands’ business evolution, including generational attitudes, circular business models, art and emotions, and consumption under war and crises. Particular emphasis is given to sustainable and innovative practices, such as technology applications, virtual couture, digital ecosystems and smart luxury. The first volume focuses on how luxury brands adapt to shifting market conditions, identifying and predicting changes in the industry, consumer behaviour, strategy and business models.
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