The Evolution of Luxury Brands, Volume I
Industries and Markets
Palgrave Macmillan UK
ISBN 978-3-031-96675-0
Standardpreis
Bibliografische Daten
Fachbuch
Buch. Hardcover
2025
2 s/w-Abbildungen, 12 Farbabbildungen.
In englischer Sprache
Umfang: xxiv, 312 S.
Format (B x L): 14,8 x 21 cm
Verlag: Palgrave Macmillan UK
ISBN: 978-3-031-96675-0
Weiterführende bibliografische Daten
Das Werk ist Teil der Reihe: Palgrave Studies in Cross-Disciplinary Business Research, In Association with EuroMed Academy of Business
Produktbeschreibung
Part of a two-volume collection, Volume 1 focuses on how luxury brands adapt to changing market conditions. It identifies and predicts changes in the industry, consumer behaviour, strategy and business models; and covers luxury brand evolution, trust and engagement, fashion influencers, slow and second-hand fashion, and e-marketing, to name a few. The second volume focuses on the contextual evolution of luxury brands, including the impact on the social and economic wellbeing of society.
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