Thompson / Peteraf / Gamble

Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases

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Buch. Hardcover

21. Auflage. 2017

912 S.

In englischer Sprache

Open University Press. ISBN 978-1-259-73278-2

Format (B x L): 21,3 x 25,9 cm

Gewicht: 1622 g

Produktbeschreibung

Best Selling Strategy Title. The 21st Edition continues its tradition of being a preeminently teachable text because of its mainstream content and balanced coverage of what every student needs to know about the managerial tasks of crafting and executing strategy because the presentation of the material is engaging and clearly written.