Stoyanov

Erschienen: 30.07.2025

Vending Retail Marketing

Text and International Cases

Springer

ISBN 978-3-031-90122-5

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106,99 €

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auch verfügbar als eBook (PDF) für 106,99 €

Bibliografische Daten

Fachbuch

Buch. Hardcover

2025

In englischer Sprache

Umfang: xvi, 153 S.

Format (B x L): 15,5 x 23,5 cm

Verlag: Springer

ISBN: 978-3-031-90122-5

Weiterführende bibliografische Daten

Das Werk ist Teil der Reihe: Classroom Companion: Business

auch verfügbar als eBook (PDF) für 106,99 €

Produktbeschreibung

This book provides a comprehensive overview of vending retail marketing. Employing a pioneering structured approach, it highlights three key trends driving the modern vending renaissance: the rise in away-from-home food consumption, advances in information and communication technology (ICT) that are enhancing vending capabilities, and the influence of Generation Y as tech-savvy consumers shaping market demands. It also examines the attendant business complexities and addresses gaps in the existing literature by focusing on the challenges faced by vending operators and the crucial marketing decisions required to navigate this sector effectively. The book is divided into seven chapters, each of which explores a different facet of the vending industry with illustrative examples from around the world.

By bridging academic research with practical applications, the book deepens readers’ understanding and offers guidance on decision-making in vending retail marketing. It provides academics, students, and industry professionals alike with practical insights into theoretical frameworks and industrial innovations. It will also appeal to a broader audience interested in the cultural and technological evolution of vending machines, making it a valuable resource for anyone curious about their past, present, and future prospects.

Autorinnen und Autoren

Kundeninformationen

Utilizes a pioneering structured approach to retail marketing in vending Demonstrates the practical applications of diverse theoretical frameworks in marketing for effective decision-making Illustrates with various examples and case studies from around the world

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