Vending Retail Marketing
Text and International Cases
Springer
ISBN 978-3-031-90122-5
Standardpreis
Bibliografische Daten
Fachbuch
Buch. Hardcover
2025
In englischer Sprache
Umfang: xvi, 153 S.
Format (B x L): 15,5 x 23,5 cm
Verlag: Springer
ISBN: 978-3-031-90122-5
Weiterführende bibliografische Daten
Das Werk ist Teil der Reihe: Classroom Companion: Business
Produktbeschreibung
By bridging academic research with practical applications, the book deepens readers’ understanding and offers guidance on decision-making in vending retail marketing. It provides academics, students, and industry professionals alike with practical insights into theoretical frameworks and industrial innovations. It will also appeal to a broader audience interested in the cultural and technological evolution of vending machines, making it a valuable resource for anyone curious about their past, present, and future prospects.
Autorinnen und Autoren
Kundeninformationen
Utilizes a pioneering structured approach to retail marketing in vending Demonstrates the practical applications of diverse theoretical frameworks in marketing for effective decision-making Illustrates with various examples and case studies from around the world
Produktsicherheit
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