Erschienen: 31.08.2021 Abbildung von Stoll / Piekenbrock | Festo - Brand for Technology, Innovation, Education, Knowledge and Responsibility | 1. Auflage | 2021 | beck-shop.de

Stoll / Piekenbrock

Festo - Brand for Technology, Innovation, Education, Knowledge and Responsibility

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Fachbuch

Buch. Hardcover

2021

236 S.

In englischer Sprache

Vogel Business Media. ISBN 978-3-8343-3507-4

Format (B x L): 27.5 x 27.5 cm

Gewicht: 1638 g

Produktbeschreibung

What is the essence of a brand? How can it be expressed in a nutshell, and what are its salient characteristics? Logos, colours, shapes, lettering: a brand should of course be recognisable at first glance and at the same time unmistakable. But what actually brings a brand to life - and above all, what makes it future-proof in a world in motion between analogue climate change and digital transformation? It is people who shape the Festo brand. Embedded in a globally active world community, they are brand ambassadors of a living network - a weighty term that brings with it responsibility. After all, the characteristics of a brand can only be perceived if they are an integral part of a company's cultural substance. The brand thus also shapes people. Where does the Festo brand stand, and where does it want to go? The family-owned company strives to develop sustainable solutions for people, animals and the environment and to set them on course for a responsible future. To fulfil this brand promise, Festo relies on the dimensions of technology, innovation, education, knowledge and responsibility.

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