Language, Culture and Business

Language, Culture and Business provides insights into conceptual, practical and pedagogical issues related to the mentioned fields that can be further applied in education and real-life situations. The book pays attention to a wide array of topics, such as the cultural mythology of business, cultural heroes, management styles, social media marketing, digital storytelling and business and intercultural communication in the classroom from an international and interdisciplinary perspective. Exploring the intersection of language, culture and business is essential for both higher education institutions and organisations. Due to this, the book will be of interest to professionals of various profiles, from educators, academics, researchers and theoreticians to managers, advertisers, and other businesspersons.