Populist Political Communication in Poland

This book is the final product of the research project ``Populist political communication: political messages, media coverage and audience feedback''. It focuses on three categories of participants in populist political communication, that is political actors, media, and citizens. In particular, this study offers an insight into reasons behind the choice by Polish politicians and journalists to use populist messages, as well as factors fostering populist sentiments among Polish citizens. Its multi-dimensional approach utilizes communication, media and political science theories to make sense of production, dissemination, reception, and impact of populist political messages.

This publication combines several aspects of research on populism. On the one hand, it is a continuation of theoretical and interpretative discussions present in both Polish and foreign literature. The correlation between Polish and foreign research is important, as it allows for comparison of the results obtained in different research contexts, as well as for further theoretical discussions on the methods of researching and describing the discussed phenomena. On the other hand, it attempts to capture a specificity of the Polish populist political communication in recent years (2015-2017).