eBook

Steinhardt

Market-Value Pricing

Definitions, Concepts, and Processes for Market-Value Centric Pricing

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eBook. PDF

eBook

2019

52 S. XIII, 52 p. 16 illus..

In englischer Sprache

Springer International Publishing. ISBN 978-3-030-10734-5

Das Werk ist Teil der Reihe: SpringerBriefs in Business

Produktbeschreibung

This book highlights essential concepts, models, and processes that help those responsible for making pricing decisions - whether professionally or privately - to effectively engage in product pricing activities.

Novel, straightforward and clearly structured, the Blackblot Market-Value Pricing(TM) Model (MVP Model), introduced in this book, employs a market-value-centric pricing process that offers step-by-step guidance on the managerial decisions that help determine a product's price.

This intentionally succinct, highly readable, and practical book provides practitioners with the knowledge and tools they need in order to approach pricing activities in an organized and efficient manner.