Sustainable Marketing
Strategic Marketing for People, Planet and Profit
Springer
ISBN 978-3-031-79129-1
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Bibliografische Daten
Fachbuch
Buch. Hardcover
2025
6 s/w-Abbildungen, 144 Farbabbildungen.
In englischer Sprache
Umfang: xx, 569 S.
Format (B x L): 15,5 x 23,5 cm
Verlag: Springer
ISBN: 978-3-031-79129-1
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Applies sustainable marketing principles in pursuit of each of the 17 UN Sustainable Development Goals Empowers marketers to contribute to society and environment whilst underpinning profit-making ventures responsibly Features case studies, web exercises, manager’s corners, sustainable marketing in action, and questions and quizzes
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