BÜCHER VERSANDKOSTENFREI INNERHALB DEUTSCHLANDS
Mastering CommTech
Unlocking the Potential of Digital Transformation in Corporate Communications
Springer
ISBN 978-3-031-90301-4
Standardpreis
Bibliografische Daten
Fachbuch
Buch. Hardcover
2025
139 s/w-Abbildungen.
In englischer Sprache
Umfang: viii, 534 S.
Format (B x L): 15,5 x 23,5 cm
Verlag: Springer
ISBN: 978-3-031-90301-4
Weiterführende bibliografische Daten
Das Werk ist Teil der Reihe: Future of Business and Finance
Produktbeschreibung
This edited collection by over 30 industry experts and scholars explores how communication departments can digitize processes to continue contributing to their companies' success. It deals with key questions such as the necessity of digitalizing corporate communication, optimal data for success, KPI reporting solutions, and the role of data storytelling and artificial intelligence. Additionally, it covers future-relevant roles and skills, essential tools and trends, and crucial aspects of upcoming technologies that promise to change the world of corporate communications. A must-read for practitioners at all levels, this book serves as a reference for keen MBA graduates and journalists who are keen to explore corporate communications as a future career option.
Autorinnen und Autoren
Kundeninformationen
Offers strategies for optimizing the digitalization process in communication Encourages thinking beyond the boundaries of communication Provides guidance in a complex, rapidly changing, and opaque market environment
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Hersteller
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