Schneider / Hoika

Digital Marketing in the Automotive Electronics Industry

Redefining Customer Experience through Digital Customer Engagement

lieferbar ca. 10 Tage als Sonderdruck ohne Rückgaberecht

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Standardpreis

90,94 €

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auch verfügbar als eBook (PDF) für 90,94 €

Fachbuch

Buch. Hardcover

2023

ix, 251 S. 53 s/w-Abbildungen, 15 Farbabbildungen, Bibliographien.

In englischer Sprache

Springer. ISBN 978-3-031-30719-5

Format (B x L): 15,5 x 23,5 cm

Gewicht: 613 g

Das Werk ist Teil der Reihe: Management for Professionals

Produktbeschreibung

The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide. It presents unique and adaptable practical concepts, case studies, and tested models from practice. The book operationalizes the theory of approaches such as omni-channel marketing, and target driven performance marketing into practical and actionable approaches in large B2B companies in automotive sectors. The change management nature of the digital transformation of marketing is a common thread throughout the book and the experience of more than 10 practitioners, allowing readers to relate the content directly to their own business reality.