BÜCHER VERSANDKOSTENFREI INNERHALB DEUTSCHLANDS
Diversify or Die
Why the Future of Sports Is Entertainment
Springer
ISBN 978-3-032-08537-5
Standardpreis
Bibliografische Daten
Fachbuch
Buch. Hardcover
2026
8 s/w-Abbildungen, 5 Farbabbildungen.
Umfang: XVIII, 296 S.
Format (B x L): 15.5 x 23.5 cm
Verlag: Springer
ISBN: 978-3-032-08537-5
Weiterführende bibliografische Daten
Das Werk ist Teil der Reihe: Future of Business and Finance
Produktbeschreibung
Diversify or Die: Why the Future of Sports is Entertainment argues that sports is no longer just a game. Driven by technology and professional investors, sports has become a global stage converging film, music, fashion, and celebrity culture.
Athletes are creators. Clubs are media brands. Fans are stakeholders. The boundaries are dissolving, and a new entertainment super-sector is taking shape where only those who embrace diversification will thrive.
Professor Sascha L. Schmidt—editor of the global bestseller 21st Century Sports—once again unites cutting-edge insights from international experts across academia and business. In this collection of essays, they share innovative strategies and concrete examples of how leading clubs, leagues, and media companies embrace diversification while preserving their core identity.
Whether you are a sports executive, an investor, a media strategist, or simply a curious fan, this book is the first roadmap for navigating the future of sports and entertainment, transforming uncertainty into opportunity. Adapt to this entertainment-first era or risk being left behind.
Athletes are creators. Clubs are media brands. Fans are stakeholders. The boundaries are dissolving, and a new entertainment super-sector is taking shape where only those who embrace diversification will thrive.
Professor Sascha L. Schmidt—editor of the global bestseller 21st Century Sports—once again unites cutting-edge insights from international experts across academia and business. In this collection of essays, they share innovative strategies and concrete examples of how leading clubs, leagues, and media companies embrace diversification while preserving their core identity.
Whether you are a sports executive, an investor, a media strategist, or simply a curious fan, this book is the first roadmap for navigating the future of sports and entertainment, transforming uncertainty into opportunity. Adapt to this entertainment-first era or risk being left behind.
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