Schallmo / Pätzmann / Clauß

Entrepreneurship in the Digital Era

Case Studies, Approaches, and Tools for Ecosystems, Business Models, and Technologies

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80,24 €

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auch verfügbar als eBook (PDF) für 80,24 €

Fachbuch

Buch. Hardcover

2023

xi, 208 S. 63 s/w-Abbildungen, Bibliographien.

In englischer Sprache

Springer. ISBN 978-3-031-43187-6

Format (B x L): 15,5 x 23,5 cm

Gewicht: 500 g

Das Werk ist Teil der Reihe: Management for Professionals

Produktbeschreibung

Changes in the environment such as trends, drivers, and influencing factors affect entrepreneurship and intrapreneurship in several ways. The changes of the environmental factors in several dimensions such as political, economic, socio-cultural, technological, ecological, and legal. On the one hand, the environmental changes include risk for existing business models. On the other hand, they include opportunities for new business models, entrepreneurship, intrapreneurship, and new insights in marketing.

This book provides empirical and conceptual papers and studies that tackle the challenges and opportunities for entrepreneurship in the digital era. It offers professionals, managers, researchers, lecturers, and students from the fields of entrepreneurship, innovation management, and business development valuable insight into the topic of entrepreneurship in times of digitalization.