Multisensory Design of Retail Environments
Vision, Sound, and Scent
Springer Gabler
ISBN 978-3-658-41242-5
Standardpreis
Bibliografische Daten
eBook. PDF
2023
XIV, 72 p. 16 illus. in color..
In englischer Sprache
Umfang: 72 S.
Verlag: Springer Gabler
ISBN: 978-3-658-41242-5
Weiterführende bibliografische Daten
Das Werk ist Teil der Reihe: Science meets Practice
Produktbeschreibung
Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-and-mortar retailers must become aware of their unique potential to address non-digitizable consumer needs and transform retail environments into places of experience and discovery. A key building block for achieving this aim lies in the creation of sensory experiences that motivate consumers to enter and linger in stationary retail environments.
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