Sapiro

Strategic Management

Fundamental Concepts for Decision Making and Strategy Execution

Springer

ISBN 978-3-031-55668-5

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Bibliografische Daten

Fachbuch

Buch. Hardcover

2024

40 s/w-Abbildungen.

In englischer Sprache

Umfang: xxviii, 422 S.

Format (B x L): 15,5 x 23,5 cm

Verlag: Springer

ISBN: 978-3-031-55668-5

Produktbeschreibung

This book provides students with the fundamental concepts and stages of strategic management and planning in organizations with essential tools to make decisions in order to remain competitive in the business world of today. It offers an introduction to the key topics and themes of organizational and competitive strategies and provides a panoramic view of the changing corporate environment. The author draws on insights from various typical functional courses, such as marketing, finance, and accounting, to help students understand how top executives and managers make the strategic decisions that drive successful businesses. Students learn how to conduct a case analysis, measure organizational performance, and conduct external and internal analyses. The book features learning objectives, glossaries, and real cases related to the content of each chapter. The book also features discussions on the execution and evaluation of organizational performance; environment, social, and governance (ESG); and decision and risk analysis. This book is useful for upper undergraduate and graduate level courses in strategic planning and management, business administration, decision making, and business strategy.

Autorinnen und Autoren

Kundeninformationen

Features discussions on organizational performance, ESG Provides fundamental concepts and processes of strategic management in organizations Features learning objectives, glossaries, and real cases related to the content of each chapter

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