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YouTube und Fernsehen: Konkurrenz oder Ergänzung?
Eine mehrstufige, vergleichende Analyse aus Nutzersicht unter besonderer Berücksichtigung der Digital Natives
Nomos
ISBN 978-3-8487-1923-5
Standardpreis
Bibliografische Daten
Monografie
Buch. Softcover
2014
Umfang: 381 S.
Format (B x L): 14,8 x 21 cm
Gewicht: 493
Verlag: Nomos
ISBN: 978-3-8487-1923-5
Weiterführende bibliografische Daten
Das Werk ist Teil der Reihe: Reihe Rezeptionsforschung; 34
Produktbeschreibung
Are Internet services like YouTube replacing established media such as television? To answer this question, the author develops an integrated approach based on existing theories of different disciplines, and empirically examines whether television and YouTube are in a complementary or a competitive relationship. The model introduced in this volume combines approaches from communication studies, diffusion research, economics and evolutionary biology. It is applied on YouTube and television in an empirical study which was conducted as an online survey with more than 2,000 participants. The survey provides important insights into YouTube and television consumption and into the motives for and costs of YouTube and television use, with particular focus on "digital natives".
Autorinnen und Autoren
Produktsicherheit
Hersteller
Nomos Verlagsgesellschaft mbH & Co. KG
Waldseestr. 3-5
76530 Baden-Baden, Deutschland
nomos@nomos.de
www.nomos.de
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