A Practical Guide to Public Relations for Businesses, Nonprofits and PR Leaders

PR That Works Smarter Most PR playbooks are written for billion-dollar brands with massive teams and corporate budgets. They throw ideas around without explaining how to get them done - and who says old-school media coverage will even benefit you? Today's approach needs to be practical, scalable and easier to execute. Amy Rosenberg delivers by ingraining SEO, content marketing and thought leadership into the very fiber of PR. Pouring decades of experience into her newest book, she offers effective steps for small teams and real-world budgets. Put smart, steady PR to work: Land earned media coverage with podcasters, bloggers and traditional media Boost website rankings with search engine optimization and blog posts Build an AI-powered marketing team while practicing better self-management Streamline PR with content marketing, crisis communications and thought leadership You'll leave with the beginning of a marketing plan that repurposes PR and jumpstarts your content and social media. Now is the time to break PR out of its chains to fuel growth across every channel. Just getting started in the PR or marketing industry? Check out Rosenberg's first book, A Modern Guide to Public Relations: Unveiling the Mystery of PR. This is PR that works as hard as you do.