BÜCHER VERSANDKOSTENFREI INNERHALB DEUTSCHLANDS
How Brands Grow 2 Revised Edition
Including Emerging Markets, Services, Durables, B2B and Luxury Brands
2. Auflage
Oxford University Press
ISBN 978-0-19-033002-6
Standardpreis
Bibliografische Daten
Buch. Hardcover
2. Auflage. 2021
In englischer Sprache
Umfang: 256 S.
Format (B x L): 16,2 x 23,5 cm
Gewicht: 520
Verlag: Oxford University Press
ISBN: 978-0-19-033002-6
Produktbeschreibung
This book will change the way you think about marketing forever.
Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing.
How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.
Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing.
How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.
Autorinnen und Autoren
Produktsicherheit
Hersteller
Cornelsen Verlag GmbH
Mecklenburgische Straße 53
14197 Berlin, DE
service@cornelsen.de
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