BÜCHER VERSANDKOSTENFREI INNERHALB DEUTSCHLANDS
Marketing in a Competitive Economy
Taylor & Francis
ISBN 978-1-04-115515-7
Standardpreis
Bibliografische Daten
Buch. Hardcover
2025
In englischer Sprache
Umfang: 256 S.
Format (B x L): 15,6 x 23,4 cm
Gewicht: 630
Verlag: Taylor & Francis
ISBN: 978-1-04-115515-7
Weiterführende bibliografische Daten
Das Werk ist Teil der Reihe: Routledge Library Editions: Economics and Society
Produktbeschreibung
Marketing in a Competitive Economy (1965) is a scientific study of marketing in the Western world, taking as a starting point a competitive economy and freedom for consumers. As marketing moved from an exercise in profitably disposing of excess goods, to being primarily concerned with producing goods as a result of market opportunities, so the field became more complicated and in need of a comprehensive analysis and overview.
Autorinnen und Autoren
Produktsicherheit
Hersteller
Libri GmbH
Europaallee 1
36244 Bad Hersfeld, DE
gpsr@libri.de
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