Abbildung von Reis / Zelený | Marketing and Smart Technologies | 1. Auflage | 2024 | 386 | beck-shop.de

Ankündigung

Reis / Zelený / Gavurová / Santos

Marketing and Smart Technologies

Proceedings of ICMarkTech 2023, Volume 1

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ca. 299,59 €

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Fachbuch

Buch. Hardcover

2024

viii, 868 S. 100 s/w-Abbildungen, 100 Farbabbildungen, Bibliographien.

In englischer Sprache

Springer. ISBN 9789819715510

Format (B x L): 15,5 x 23,5 cm

Das Werk ist Teil der Reihe: Smart Innovation, Systems and Technologies; 386

Produktbeschreibung

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.