BÜCHER VERSANDKOSTENFREI INNERHALB DEUTSCHLANDS
Marketing and Smart Technologies
Proceedings of ICMarkTech 2025, Volume 1
Springer
ISBN 978-3-032-16283-0
Standardpreis
Bibliografische Daten
Fachbuch
Buch. Hardcover
2026
90 s/w-Abbildungen, 90 Farbabbildungen.
Format (B x L): 15,5 x 23,5 cm
Verlag: Springer
ISBN: 978-3-032-16283-0
Weiterführende bibliografische Daten
Das Werk ist Teil der Reihe: Smart Innovation, Systems and Technologies
Produktbeschreibung
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2025), held at University of Valencia, Valencia, Spain, between November 27 and 29, 2025. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
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