Quintessence Series

Bickhoff / Hollensen / Opresnik

The Quintessence of Marketing

The Quintessence of Marketing

The Quintessence of Marketing

What You Really Need to Know to Manage Your Marketing Activities

What You Really Need to Know to Manage Your Marketing Activities

2014eBook (PDF mit Wasserzeichen)Springer Berlin HeidelbergISBN 978-3-642-45444-8

Poluha

The Quintessence of Supply Chain Management

The Quintessence of Supply Chain Management

The Quintessence of Supply Chain Management

What You Really Need to Know to Manage Your Processes in Procurement, Manufacturing, Warehousing and Logistics

What You Really Need to Know to Manage Your Processes in Procurement, Manufacturing, Warehousing and Logistics

2016eBook (PDF mit Wasserzeichen)Springer Berlin HeidelbergISBN 978-3-662-48515-6

Hase / Busch

The Quintessence of Sales

The Quintessence of Sales

The Quintessence of Sales

What You Really Need to Know to Be Successful in Sales

What You Really Need to Know to Be Successful in Sales

2017eBook (PDF mit Wasserzeichen)Springer International PublishingISBN 978-3-319-61174-7

Kotler / Berger / Bickhoff

The Quintessence of Strategic Management

The Quintessence of Strategic Management

The Quintessence of Strategic Management

What You Really Need to Know to Survive in Business

What You Really Need to Know to Survive in Business

2nd ed. 20162016eBook (PDF mit Wasserzeichen)Springer Berlin HeidelbergISBN 978-3-662-48490-6

2nd ed. 2016