Palgrave Studies in Marketing, Organizations and Society

Martin / Stewart

Maladaptive Consumer Behavior

Maladaptive Consumer Behavior

Maladaptive Consumer Behavior

Fachbuch2024Palgrave Macmillan UKISBN 978-3-031-60198-9

Theory, Research, and Intervention

Theory, Research, and Intervention

Guido

Godfather Marketing

Godfather Marketing

Godfather Marketing

Fachbuch2024Palgrave Macmillan UKISBN 978-3-031-69010-5

Prophecies for the Markets of the Future

Prophecies for the Markets of the Future

Saini / Parayitam / Paul

Contemporary Trends in Marketing

Contemporary Trends in Marketing

Contemporary Trends in Marketing

2024Springer Nature SwitzerlandISBN 978-3-031-36591-1

Problems, Processes and Prospects

Problems, Processes and Prospects

Kucuk

Visualizing Marketing

Visualizing Marketing

Visualizing Marketing

Fachbuch2nd ed. 20232024Palgrave Macmillan UKISBN 978-3-031-18217-4

2nd ed. 2023

From Abstract to Intuitive

From Abstract to Intuitive

Bendle / Wang

The Customer Asset

The Customer Asset

The Customer Asset

Fachbuch2023Palgrave Macmillan UKISBN 978-3-031-47420-0

Understanding and Managing its Value

Understanding and Managing its Value

Martin / Stewart

Maladaptive Consumer Behavior

Maladaptive Consumer Behavior

Maladaptive Consumer Behavior

eBook (PDF mit Wasserzeichen)2024Springer Nature SwitzerlandISBN 978-3-031-60199-6

Theory, Research, and Intervention

Theory, Research, and Intervention

Smith

Marketing Effectiveness and Accountability in SMEs

Marketing Effectiveness and Accountability in SMEs

Marketing Effectiveness and Accountability in SMEs

Fachbuch2023Palgrave Macmillan UKISBN 978-3-031-13399-2

A Multimethodological Approach

A Multimethodological Approach

Kucuk

Visualizing Marketing

Visualizing Marketing

Visualizing Marketing

Fachbuch2nd ed. 20232023Palgrave Macmillan UKISBN 978-3-031-18214-3

2nd ed. 2023

From Abstract to Intuitive

From Abstract to Intuitive

Saini / Paul / Parayitam

Contemporary Trends in Marketing

Contemporary Trends in Marketing

Contemporary Trends in Marketing

Fachbuch2023Palgrave Macmillan UKISBN 978-3-031-36588-1

Problems, Processes and Prospects

Problems, Processes and Prospects

Bendle / Wang

The Customer Asset

The Customer Asset

The Customer Asset

eBook (PDF mit Wasserzeichen)2023Springer International PublishingISBN 978-3-031-47421-7

Understanding and Managing its Value

Understanding and Managing its Value

Kucuk

Visualizing Marketing

Visualizing Marketing

Visualizing Marketing

eBook (PDF mit Wasserzeichen)2nd ed. 20232023Springer International PublishingISBN 978-3-031-18215-0

2nd ed. 2023

From Abstract to Intuitive

From Abstract to Intuitive

Smith

Marketing Effectiveness and Accountability in SMEs

Marketing Effectiveness and Accountability in SMEs

Marketing Effectiveness and Accountability in SMEs

eBook (PDF mit Wasserzeichen)2022Springer International PublishingISBN 978-3-031-09861-1

A Multimethodological Approach

A Multimethodological Approach

Saini / Paul / Parayitam

Contemporary Trends in Marketing

Contemporary Trends in Marketing

Contemporary Trends in Marketing

eBook (PDF mit Wasserzeichen)2023Springer International PublishingISBN 978-3-031-36589-8

Problems, Processes and Prospects

Problems, Processes and Prospects

Stewart

Financial Dimensions of Marketing Decisions

Financial Dimensions of Marketing Decisions

Financial Dimensions of Marketing Decisions

eBook (PDF mit Wasserzeichen)2019Springer International PublishingISBN 978-3-030-15565-0