Great Thinkers in Marketing
Huber
The Research Contributions of Donald R. Lehmann to Marketing, Volume 1
The Research Contributions of Donald R. Lehmann to Marketing, Volume 1
Measurements, Models, and Metrics
Fachbuch2025Palgrave Macmillan UKISBN 978-3-031-88047-6
Netzer
The Research Contributions of Donald R. Lehmann to Marketing, Volume 2
The Research Contributions of Donald R. Lehmann to Marketing, Volume 2
Analysis Methods
Fachbuch2025Palgrave Macmillan UKISBN 978-3-031-88055-1
Lynch Jr.
The Research Contributions of Donald R. Lehmann to Marketing, Volume 3
The Research Contributions of Donald R. Lehmann to Marketing, Volume 3
Empirical Generalizations and Meta-Analysis
Fachbuch2025Palgrave Macmillan UKISBN 978-3-031-88059-9
Keller
The Research Contributions of Donald R. Lehmann to Marketing, Volume 5
The Research Contributions of Donald R. Lehmann to Marketing, Volume 5
Advertising and Branding
Fachbuch2025Palgrave Macmillan UKISBN 978-3-031-88074-2
Goldenberg / Gupta
The Research Contributions of Donald R. Lehmann to Marketing, Volume 6
The Research Contributions of Donald R. Lehmann to Marketing, Volume 6
Innovation Diffusion, Strategy, and Marketing Performance
Fachbuch2025Palgrave Macmillan UKISBN 978-3-031-88078-0
Parker
The Research Contributions of Donald R. Lehmann to Marketing, Volume 4
The Research Contributions of Donald R. Lehmann to Marketing, Volume 4
Customer Behavior
Fachbuch2025Palgrave Macmillan UKISBN 978-3-031-88066-7