Consumer Brand Relationships in Tourism

This book provides a comprehensive overview of consumer-brand relationships (CBR) in tourism and hospitality, including pre-, during- and post-COVID-19 pandemic. It critically investigates the current debates, questions and controversies within the field and includes both theory and practical cases from around the globe. It brings together leading specialists from various disciplinary backgrounds and geographical regions, to offer state-of-the-art theoretical reflections and empirical research on contemporary issues. This book is a reference point for scholars, researchers, academics and students in the field of CBR across disciplines including tourism, hospitality, leisure, festivals and events.